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On-Demand Webinars

Ebner Seminars
Test Your
Objection Handling Skills

"How to Turn Objections into Insertion Orders Workbook".


Whether you're prospecting for new clients or closing the sale, objections are an intricate part of the sales process and anyone that has been selling magazine ads for more than a day has heard their prospects say:

Just mail me a media kit
I'm too busy right now
Let me think it over and I'll get back to you
I'm not interested
We don't do magazine advertising
I'm happy with my existing marketing campaign
I want to discuss this with my partner first
This costs more than I want to spend
Your CPM is too high
We've decided to hold off until next quarter
I like the idea, but I need more time to decide
We don't have the budget
We're not going to renew. We didn't get any response

But objections should not be costing you sales. Watch this information packed webinar and discover how the magazine industry's most successful account executives are growing their sales by overcoming and eliminating common objections.



Here's just a small sample of what you'll learn.

  • How to eliminate common objections
  • How to land the account without answering the objection
  • The best time to respond to an objection; it's not when you think
  • Why addressing the prospect's first objection is a waste of time
  • A simple test that instantly tells you if the objection is true or false
  • The first thing you must do when your prospect objects
  • What you must never do after handling an objection
  • How to overcome common objections before they occur
  • Field-tested responses that turn objections into appointments and sales
  • How to overcome the stall and motivate your prospects to commit now
  • How to use the Trial Close to eliminate objections
  • 5 objection handling rules you need to know
  • An objection is an indication that the prospect is ready to buy - discover why
  • Understanding why objections occur and learn to control them
  • How to cushion your response and bring down your prospect's guard
  • How to use objections to improve your presentation
  • How to turn magazine weaknesses into benefits

. . . . . . . . Plus you'll learn . . . . . . . .

How to prevent common objections from occurring
The industry's most successful account executives hear 70% few objections then the average salesperson. Watch this powerful webinar and you'll discover how to increase your sales by eliminating common objections before they occur.

How to use objections to close the sale
You'll discover a powerful technique that instantly tells you if the objection is true, identifies the prospect's hidden concerns and turns the objection into a sale.

How to get your prospects to answer their own objections
Never again get stumped by an unexpected objection. You'll discover a powerful response that forces your prospects to answer their own objections.

Field-tested responses that overcome the prospect's resistance
Don't take “No” for an answer. You'll discover field-tested responses that turn objections into appointments and sales.

Put the skills that you'll learn as you watch Turn Objections into Insertion Orders to the test for 60 days. If you don't notice a dramatic increase in sales and earnings or if for any reason whatsoever you're not completely satisfied with the results, we'll give you a full refund.