Wednesday, November 15th, 2017
12:00 - 1:30 pm Eastern Time
During this eye-opening webinar you'll discover the skills, techniques and strategies that you need to thrive in today's competitive marketplace.
Here’s just a small sample of what you'll learn.
Grow your client base
When prospecting for new clients top producers are 5 to 7 times more effective then the average account executive. You'll discover which techniques get the best results and which to avoid.
- How to avoid costly ad sales mistake
- What ad agencies and clients really want to hear
- How to get past any receptionist that is screening calls
- How to use voice mail to your advantage
- Your media kit is costing you sales; discover why
- Reach more decision makers by avoiding this common prospecting mistake
- Telemarketing strategies you need to know
- How to prevent your prospects from saying I'm not interested in magazine advertising
- Sell the prospect that says I happy with my existing marketing campaign
Presentations that sell
The most successful account executives don't handout media kits and they don't talk about advertising. You'll discover the key presentation skills that drive ad sales.
- Discover the number 1 reason for lost sales
- How to overcome advertising skepticism
- Stop selling ads and watch your earnings grow
- What you must always do before making a presentation
- A powerful technique that motivates your prospect to place the insertion order now
- Why you should never hand out a media kit during your meeting
- How to overcome objections before they occur
- How to identify your prospect's hot button
- How to instantly tell where your presentation needs improvement
Land the account even when yours is the highest CPM
Price only accounts for 20% in the decision making process. You'll learn how to get away from the price driven sale.
- How to avoid the most common mistake when dealing with price
- How to make any campaign seem affordable
- What you must never do after mentioning the price
- How to use the Price Difference Close to justify a higher price
- Two key rules you must follow when dealing with price
- How to use the Ad Shuffle to eliminate price competition
- The most effective way to deal with a discount requests
- Up-selling techniques that really work
Turn objections into sales
Objections are part of the sales process, but they should not be costing you sales. You'll lean how to handle objections and turn them into sales.
- How to close the sale without answering the objection
- What you must recognize about first objections
- A simple technique that instantly tells you if the objection is true or false
- The first thing you must do when your prospect objects
- What you must never do after handling an objection
- How to turn an objection into a sale
Closing techniques that never fail
You'll discover the secret to closing the sale and lean how to eliminate procrastination.
- How to close without asking the prospect to buy
- Recognizing closing opportunities
- How to test the waters to see if you prospect is ready to buy
- What you must never do after asking a closing question
- A simple technique that doubles your closing rate
- How to eliminate procrastination
- How to use objections to close the sales
Plus much, much, more!
Unconditional 100% Full Money Back Guarantee
Put the skills and strategies that you'll learn during this webinar to the test for 60 days. If you don't notice a dramatic increase in ad sales, we'll cheerfully give you a full refund. No questions asked.
50 Tips that Drive Magazine Ad Sales is an open-mike webinar. To accommodate participant's questions, registration is limited to 30 per webinar. To guarantee your place register today.
Register Online - Only $69.95 Canadian