Attend this powerful workshop and discover how North America’s most successful print salespeople are using the new Authoritative Selling approach to cash in on the 60 billion dollar direct mail market.
Everything you need to know to sell direct mail successfully
You’ll learn how to land the appointment; make a powerful presentation, overcome objections and close the sale.
• Ready-to-use telephone scripts that pique interest and land the appointment
• The 5 prospecting rules you must follow
• How to instantly establish credibility and position yourself as a direct mail expert
• Discover the key words that decision makers want to hear
• Learn how to reach hard to reach decision makers
• Proven and tested responses that turn all objections into sales
• How to differentiate your services and eliminate price competition
• The 9 all-important presentation rules you must know
• How to turn a quote request into an order
• A presentation script that turns the first meeting into a resounding success
• How to close the sale without asking the prospect to buy
• How to take your sales from 0 to $1,000,000 within 12 to 18 months
• Plus! Over 60 probing questions that identify print sales opportunities
Everything you need to know to become a direct mail expert
During this workshop you’ll make the transition from print salesperson to direct mail expert. You’ll learn how to recognize common direct mail mistakes and discover over 100 sure-fire ways to increase direct mail response. Here are just a few examples of how easy it is to increase direct mail response.
• If the job you’re quoting is a rerun, ask if it’s being mailed to the same recipients. If so, sending it in a different envelope will increase response.
• Postage is usually the largest cost of the direct mail campaign yet more often than not your client’s mailer is underweight. Show your client how to increase ad space by adding additional pages or increasing the size of the mailer without incurring additional mailing costs.
• Is your client’s reply card printed on a white stock? Coloured or tinted cards get a better response.
• Is the back of your client’s sales letter, blank? Show your client how to increase ad space by printing on the back, since printing on both sides of a sales letter will not adversely affect response.
• Did your client purchase a mailing list? If so the list was most likely created by combining several SIC codes, where each code represents a specific industry. The client could dramatically increase response by customizing the mailer to address the specific interests of each industry group.
• Plus you’ll learn how to use PURL’s and email campaigns to increase response.
More sales and higher profits guaranteed!
Put the field-tested skills and strategies that you’ll learn at this workshop to the test for 30 days. If you don’t notice a dramatic increase in sales we’ll give you a full refund – no questions asked.
Free book – “Earn over $100,000 a Year Selling Printing”
. . . . . . . . . . . Frequently Asked Questions . . . . . . . . . . .
What is Authoritative selling?
Authoritative selling has become the fastest and easiest way to grow print sales because unlike previous sales models that offer printing solutions, the Authoritative selling approach offers business solutions. For example, a marketing manager that uses direct mail to generate leads and sales is not interested in working with a printer, he wants to deal with an industry expert who can make suggestions and share ideas that will increase his direct mail response – Authoritative selling allows you to be that expert.
Are you telling me that I can become a direct mail expert just by attending this morning workshop?
Absolutely! In fact, by the end of this workshop you’ll know more about increasing direct mail response then 90% of all marketing managers and you’ll be able show your prospects how to make their envelopes, postcards, brochures and fliers more effective.
Do I need to offer in-house mailing services to sell direct mail successfully?
You don’t need to offer mailing services to sell direct mail, but if you want to cash in on mailing and fulfillment then consider partnering with a mail house.
I run a small shop. Is this workshop only for the larger printer?
No. Although larger printers often send their entire sales team about 40% of the printers that attend this workshop are sole proprietors with no salespeople.
Is this a motivational workshop?
No. Motivation doesn’t lead to more sales; more sales lead to motivation. At this workshop you’ll learn field-tested skills and strategies that drive sales and profits, not motivational hype.
What’s the difference between this workshop and a seminar?
Unlike most seminars this is not a power point presentation, but rather an interactive forum where you can ask questions, present problems and get immediate solutions to your biggest sales challenges.
How difficult are these skills and strategies to implement?
There is no learning curve. You’ll leave this workshop with practical, field-tested solutions; ready-to-use scripts and probing questions that you can put to work immediately.
What kind of results can I expect?
Whether you’re a seasoned direct mail expert or new at selling direct mail, you’ll notice an immediate and significant increase in sales and profits or we’ll give you a full refund.
Who should attend?
Owners, sales managers, salespeople, CSR’s, anyone that wants to increase their sales and earnings.
. . . . . LIMITED SEATING - REGISTER TODAY . . . . .
3 Easy ways to register
• By phone: Call 905-713-2274
• Online: Click on Online Registration button
• By fax: Click on View Workshop Brochure button
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