The days when you could sell magazine ads by calling on a prospect, hand him a media kit and show that your publication reaches thousands of potential customers, at a low CPM are dead and gone. Today's decision makers are more sophisticated, they have a better understanding of their target market and they have more marketing options to consider. Where at one time radio, direct mail, trade shows and magazines were the primary marketing tools, more and more decision makers are weighing the benefits of using low cost email campaigns and web marketing to drive sales, generate leads and improve branding.

Selling magazine ads in today's competative marketplace
While many publications are feeling the pinch of shrinking magazine advertising dollars, there is no shortage of opportunity; it's just that selling ad space in today's competitive market requires a more strategic approach and a different skill set. Today's account executives need to know how to sell in an environment where

• media kit marketing no longer works
• decision makers are more difficult than ever to reach
• ad agencies are redirecting more and more client dollars towards online marketing and
• every prospect they meet is focused on CPM

and these are precisely the skills and strategies you'll learn when attending this powerful webinar. So don't miss this opportunity to grow your ad sales. Here's just a small sample of what you'll learn.

• RICC - the secret to unlimited ad sales success
• How to sell the prospect that says I'm happy with my current campaign
• How to sell against web and direct mail marketing
• Instantly double your appointments by avoiding this common prospecting mistake
• How to use voice mail to your advantage
• Never again be stopped by a receptionist that is screening calls
• When your prospect refuses to see you - an incredible response that opens any door
• Learn how to turn Just send me your media kit into a face to face meeting
• The do's and don'ts when dealing with an ad agency
• What to do if the ad agency refuses to see you
• What you must do to your media kit before sending it to an agency
• How to sell the agency that has not included your publication in their media plan
• Why you must stay away from media planners
• How to ensure that your media kit gets read
• Learn to identify the best agency contact - it's not who you think it is
• How to consistently land the account even when you're quoting the highest CPM
• Sell the prospect that says I can run the same ad in another publication for less
• Dealing with Ted and Aim - the only prospects you'll ever meet
• Up-selling techniques that really work
• Why you must stop handing out rate cards
• How to sell the client that is looking for the lowest CPM
• How to use the Ad Shuffle - a powerful presentation technique
• What you must never do after mentioning the price - this common mistake is costing you sales
• A simple technique that will instantly tell you if a price objection is true or false
• PLUS much, much more!

Here's what they're sayaing about this powerful webinar
During my 12 year career in ad sales I've attended dozens of ad sales webinars - yours is by far the best!
Bob B.

Finally an ad sales webinar that offers practical, real life solutions that I can actually use.
Susan M.

Thanks Peter. Using your techniques I sold more space during the past 4 months than I did all last year.
Sam Y.

Your webinar was excellent and the techniques are incredibly effective.
J. Johnson

I wish I had known about your webinar 5 years ago when I first got into ad sales. Your approach is so much more effective than what I've been using.
Jane C

Unconditional 100% Full Money Back Guarantee
Put the skills and strategies that you'll learn at the Ultimate Magazine Ad Sales Webinar to the test for 60 days. If you don't notice a dramatic increase in ad sales, we'll cheerfully give you a full refund. No questions asked.

Limited space - Register today - Only $69.95